Wednesday, January 16, 2013

switch up

okay okay, i know what you're thinking... enough already with the background changes! i hear ya, trust me! i swear! i'm one of those people who will sit in front of the shampoo and conditioner aisle at the store for a good 45 minutes before making a decision. i ALWAYS take forever when picking out cold medicine and don't even get me started on purchases that are over 30 bucks. hell, i have been trying to make a $14 purchase on amazon for a macbook air case for a good two months. no joke, two months. i mean there are colors, there are shipping charges, there is this the "is this too bright?" or "can i pull this off?" yep. all of those things for a $14 purchase. 


I learned about this "condition" in college, in marketing actually.  it is called "consumer decision making" and there are three major types (routine, limited and extensive). i am an "extensive decision maker" and by definition i have high levels of involvement, evaluate many brands, take a long time to decide and may even experience cognitive dissonance (i have that a lot...) [end marketing lesson]

so sure, a background change isn't any of those things however it is enough to cause me a little agita. (look it up) i feel invested in purchases, like i need to do my due diligence before taking the plunge. i'm sure this drives some people nuts... my best friend for starters... she's the quintessential "if it doesn't fit, i'll return it" kinda girl... me, not so much. i HATE returning things. i hate changing things and i hate all the decisions.

hopefully this background will work for a bit, at least until i get bored. here's to hoping!


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