as you all probably know, i work in the Tampa Bay market. the Tampa bay DMA is ranked 15 and the metro market is ranked 19. generally speaking, we are a top 20 media market. that is huge. it means advertising is expensive to buy and the market is usually over saturated. it means there are plenty of places out there for people to spend their money and no matter how many dollars you spend, there is going to be some one else who has more to do just the same...
an announcement was made today from our "alternative rock format" station that from 5PM today the listeners will control the music. ALL of it. Listeners are currently being instructed through the same pre-recorded announcement loop to download a free ap on their mobile device that allows them to pick any song that they would like to hear be played over the air. There are no DJ’s, no “format” or any “method to the madness”. They are, according to them the first station in America to do this and after being on the airwaves for 12 years. things have just seriously changed the radio and entertainment business in our market and perhaps others to come.
As an
advertiser, this “trend” concerns me because there is no longer an “alternative
rock format” or any talent to promote our shows with on this station. One of
which was usually a stronghold in most of my marketing plans that fit the
demographic.
think about this again....any type of song, no specific format. "Hungry like the wolf, sweet child of mine and give it away, give it away, give it away now..." and according to their loop which will be playing until 5PM tonight, "corporate mandated playlists are now gone from 97x."
everything has changed. the way i do business. the way i place advertising and the way people listen to their favorite stations. if i wanted to pick the songs, i'd listen to spotify, my itunes or a plethora of the other methods out there to "choose your music"...
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